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The differences between assistant marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Assistant Marketing Manager | Marketing Lead | |
| Yearly salary | $94,094 | $104,664 |
| Hourly rate | $45.24 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 82,527 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Assistant marketing managers and marketing leads have different pay scales, as shown below.
| Assistant Marketing Manager | Marketing Lead | |
| Average salary | $94,094 | $104,664 |
| Salary range | Between $64,000 And $136,000 | Between $74,000 And $146,000 |
| Highest paying City | Portsmouth, VA | San Francisco, CA |
| Highest paying state | Virginia | California |
| Best paying company | General Motors | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between an assistant marketing manager and a marketing lead in terms of educational background:
| Assistant Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing managers' and marketing leads' demographics:
| Assistant Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |