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The differences between assistant marketing managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing manager and a marketing supervisor. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Assistant Marketing Manager | Marketing Supervisor | |
| Yearly salary | $94,094 | $64,304 |
| Hourly rate | $45.24 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 82,527 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Assistant marketing managers and marketing supervisors have different pay scales, as shown below.
| Assistant Marketing Manager | Marketing Supervisor | |
| Average salary | $94,094 | $64,304 |
| Salary range | Between $64,000 And $136,000 | Between $45,000 And $90,000 |
| Highest paying City | Portsmouth, VA | Dix Hills, NY |
| Highest paying state | Virginia | New York |
| Best paying company | General Motors | Halliburton |
| Best paying industry | Finance | Retail |
There are a few differences between an assistant marketing manager and a marketing supervisor in terms of educational background:
| Assistant Marketing Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing managers' and marketing supervisors' demographics:
| Assistant Marketing Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |