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The differences between assistant vice presidents, marketing and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and an assistant marketing manager. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Assistant Vice President, Marketing | Assistant Marketing Manager | |
| Yearly salary | $105,502 | $94,094 |
| Hourly rate | $50.72 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Assistant vice presidents, marketing and assistant marketing managers have different pay scales, as shown below.
| Assistant Vice President, Marketing | Assistant Marketing Manager | |
| Average salary | $105,502 | $94,094 |
| Salary range | Between $76,000 And $145,000 | Between $64,000 And $136,000 |
| Highest paying City | San Jose, CA | Portsmouth, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Moody's | General Motors |
| Best paying industry | Finance | Finance |
There are a few differences between an assistant vice president, marketing and an assistant marketing manager in terms of educational background:
| Assistant Vice President, Marketing | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and assistant marketing managers' demographics:
| Assistant Vice President, Marketing | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |