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The differences between assistant vice presidents, marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $105,502 average annual salary of an assistant vice president, marketing.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.
| Assistant Vice President, Marketing | Chief Marketing Officer | |
| Yearly salary | $105,502 | $135,198 |
| Hourly rate | $50.72 | $65.00 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 139,565 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.
Assistant vice presidents, marketing and chief marketing officers have different pay scales, as shown below.
| Assistant Vice President, Marketing | Chief Marketing Officer | |
| Average salary | $105,502 | $135,198 |
| Salary range | Between $76,000 And $145,000 | Between $72,000 And $253,000 |
| Highest paying City | San Jose, CA | Hamilton, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Moody's | Shearman & Sterling |
| Best paying industry | Finance | Media |
There are a few differences between an assistant vice president, marketing and a chief marketing officer in terms of educational background:
| Assistant Vice President, Marketing | Chief Marketing Officer | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and chief marketing officers' demographics:
| Assistant Vice President, Marketing | Chief Marketing Officer | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 68.0% Female, 32.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |