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The differences between assistant vice presidents, marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $105,502 average annual salary of an assistant vice president, marketing.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Assistant Vice President, Marketing | Head Of Marketing | |
| Yearly salary | $105,502 | $137,829 |
| Hourly rate | $50.72 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Assistant vice presidents, marketing and heads of marketing have different pay scales, as shown below.
| Assistant Vice President, Marketing | Head Of Marketing | |
| Average salary | $105,502 | $137,829 |
| Salary range | Between $76,000 And $145,000 | Between $93,000 And $203,000 |
| Highest paying City | San Jose, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Moody's | Meta |
| Best paying industry | Finance | Media |
There are a few differences between an assistant vice president, marketing and a head of marketing in terms of educational background:
| Assistant Vice President, Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and heads of marketing' demographics:
| Assistant Vice President, Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |