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The differences between assistant vice presidents, marketing and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a marketing account executive. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Assistant Vice President, Marketing | Marketing Account Executive | |
| Yearly salary | $105,502 | $52,986 |
| Hourly rate | $50.72 | $25.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Assistant vice presidents, marketing and marketing account executives have different pay scales, as shown below.
| Assistant Vice President, Marketing | Marketing Account Executive | |
| Average salary | $105,502 | $52,986 |
| Salary range | Between $76,000 And $145,000 | Between $36,000 And $75,000 |
| Highest paying City | San Jose, CA | Reston, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Moody's | |
| Best paying industry | Finance | Finance |
There are a few differences between an assistant vice president, marketing and a marketing account executive in terms of educational background:
| Assistant Vice President, Marketing | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and marketing account executives' demographics:
| Assistant Vice President, Marketing | Marketing Account Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |