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Assistant vice president, marketing vs marketing account executive

The differences between assistant vice presidents, marketing and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a marketing account executive. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Assistant vice president, marketing vs marketing account executive overview

Assistant Vice President, MarketingMarketing Account Executive
Yearly salary$105,502$52,986
Hourly rate$50.72$25.47
Growth rate10%10%
Number of jobs106,335188,195
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does an assistant vice president, marketing do?

An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Assistant vice president, marketing vs marketing account executive salary

Assistant vice presidents, marketing and marketing account executives have different pay scales, as shown below.

Assistant Vice President, MarketingMarketing Account Executive
Average salary$105,502$52,986
Salary rangeBetween $76,000 And $145,000Between $36,000 And $75,000
Highest paying CitySan Jose, CAReston, VA
Highest paying stateWashingtonVirginia
Best paying companyMoody'sGoogle
Best paying industryFinanceFinance

Differences between assistant vice president, marketing and marketing account executive education

There are a few differences between an assistant vice president, marketing and a marketing account executive in terms of educational background:

Assistant Vice President, MarketingMarketing Account Executive
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Assistant vice president, marketing vs marketing account executive demographics

Here are the differences between assistant vice presidents, marketing' and marketing account executives' demographics:

Assistant Vice President, MarketingMarketing Account Executive
Average age3939
Gender ratioMale, 46.2% Female, 53.8%Male, 45.1% Female, 54.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between assistant vice president, marketing and marketing account executive duties and responsibilities

Assistant vice president, marketing example responsibilities.

  • Manage B2B division's database marketing, CRM and web initiatives.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Work on SEO and projects to increase traffic to company websites.
  • Consult to other areas of the bank on database and CRM projects.
  • Develop agent training on SEO, content, and social media engagement.
  • Negotiate advertising and sponsorship contracts to deliver solid ROI.
  • Show more

Marketing account executive example responsibilities.

  • Engage with the Facebook community and manage feedback and customer inquiries.
  • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
  • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
  • Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.
  • Show more

Assistant vice president, marketing vs marketing account executive skills

Common assistant vice president, marketing skills
  • Digital Marketing, 12%
  • Financial Services, 7%
  • AVP, 6%
  • Marketing Campaigns, 6%
  • HR, 6%
  • Credit Card, 4%
Common marketing account executive skills
  • Digital Marketing, 35%
  • C-Level, 11%
  • CRM, 6%
  • Customer Satisfaction, 5%
  • Lead Generation, 4%
  • Brand Awareness, 4%

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