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The differences between assistant vice presidents, marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $105,502 average annual salary of an assistant vice president, marketing.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Assistant Vice President, Marketing | Marketing Director | |
| Yearly salary | $105,502 | $114,906 |
| Hourly rate | $50.72 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Assistant vice presidents, marketing and marketing directors have different pay scales, as shown below.
| Assistant Vice President, Marketing | Marketing Director | |
| Average salary | $105,502 | $114,906 |
| Salary range | Between $76,000 And $145,000 | Between $68,000 And $193,000 |
| Highest paying City | San Jose, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Moody's | Brookfield Properties |
| Best paying industry | Finance | Manufacturing |
There are a few differences between an assistant vice president, marketing and a marketing director in terms of educational background:
| Assistant Vice President, Marketing | Marketing Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and marketing directors' demographics:
| Assistant Vice President, Marketing | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |