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The differences between assistant vice presidents, marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a marketing lead. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Assistant Vice President, Marketing | Marketing Lead | |
| Yearly salary | $105,502 | $104,664 |
| Hourly rate | $50.72 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Assistant vice presidents, marketing and marketing leads have different pay scales, as shown below.
| Assistant Vice President, Marketing | Marketing Lead | |
| Average salary | $105,502 | $104,664 |
| Salary range | Between $76,000 And $145,000 | Between $74,000 And $146,000 |
| Highest paying City | San Jose, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Moody's | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between an assistant vice president, marketing and a marketing lead in terms of educational background:
| Assistant Vice President, Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and marketing leads' demographics:
| Assistant Vice President, Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |