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The differences between assistant vice presidents, marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a marketing manager. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Assistant Vice President, Marketing | Marketing Manager | |
| Yearly salary | $105,502 | $104,550 |
| Hourly rate | $50.72 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Assistant vice presidents, marketing and marketing managers have different pay scales, as shown below.
| Assistant Vice President, Marketing | Marketing Manager | |
| Average salary | $105,502 | $104,550 |
| Salary range | Between $76,000 And $145,000 | Between $71,000 And $153,000 |
| Highest paying City | San Jose, CA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Moody's | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between an assistant vice president, marketing and a marketing manager in terms of educational background:
| Assistant Vice President, Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and marketing managers' demographics:
| Assistant Vice President, Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |