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The differences between assistant vice presidents, marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a marketing supervisor. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Assistant Vice President, Marketing | Marketing Supervisor | |
| Yearly salary | $105,502 | $64,304 |
| Hourly rate | $50.72 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Assistant vice presidents, marketing and marketing supervisors have different pay scales, as shown below.
| Assistant Vice President, Marketing | Marketing Supervisor | |
| Average salary | $105,502 | $64,304 |
| Salary range | Between $76,000 And $145,000 | Between $45,000 And $90,000 |
| Highest paying City | San Jose, CA | Dix Hills, NY |
| Highest paying state | Washington | New York |
| Best paying company | Moody's | Halliburton |
| Best paying industry | Finance | Retail |
There are a few differences between an assistant vice president, marketing and a marketing supervisor in terms of educational background:
| Assistant Vice President, Marketing | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and marketing supervisors' demographics:
| Assistant Vice President, Marketing | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |