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The differences between assistant vice presidents, marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $105,502 average annual salary of an assistant vice president, marketing.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Assistant Vice President, Marketing | Marketing Vice President | |
| Yearly salary | $105,502 | $177,188 |
| Hourly rate | $50.72 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Assistant vice presidents, marketing and marketing vice presidents have different pay scales, as shown below.
| Assistant Vice President, Marketing | Marketing Vice President | |
| Average salary | $105,502 | $177,188 |
| Salary range | Between $76,000 And $145,000 | Between $121,000 And $258,000 |
| Highest paying City | San Jose, CA | San Francisco, CA |
| Highest paying state | Washington | Oregon |
| Best paying company | Moody's | Coty |
| Best paying industry | Finance | Retail |
There are a few differences between an assistant vice president, marketing and a marketing vice president in terms of educational background:
| Assistant Vice President, Marketing | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and marketing vice presidents' demographics:
| Assistant Vice President, Marketing | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |