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The differences between assistant vice presidents, marketing and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an assistant vice president, marketing, becoming a senior marketing analyst takes usually requires 4-6 years. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Assistant Vice President, Marketing | Senior Marketing Analyst | |
| Yearly salary | $105,502 | $83,321 |
| Hourly rate | $50.72 | $40.06 |
| Growth rate | 10% | 19% |
| Number of jobs | 106,335 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Assistant vice presidents, marketing and senior marketing analysts have different pay scales, as shown below.
| Assistant Vice President, Marketing | Senior Marketing Analyst | |
| Average salary | $105,502 | $83,321 |
| Salary range | Between $76,000 And $145,000 | Between $63,000 And $109,000 |
| Highest paying City | San Jose, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Moody's | Credit Karma |
| Best paying industry | Finance | Finance |
There are a few differences between an assistant vice president, marketing and a senior marketing analyst in terms of educational background:
| Assistant Vice President, Marketing | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and senior marketing analysts' demographics:
| Assistant Vice President, Marketing | Senior Marketing Analyst | |
| Average age | 39 | 37 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |