Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between assistant vice presidents, marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant vice president, marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $105,502 average annual salary of an assistant vice president, marketing.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Assistant Vice President, Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $105,502 | $200,351 |
| Hourly rate | $50.72 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,335 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Assistant vice presidents, marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Assistant Vice President, Marketing | Senior Vice President Of Marketing | |
| Average salary | $105,502 | $200,351 |
| Salary range | Between $76,000 And $145,000 | Between $121,000 And $330,000 |
| Highest paying City | San Jose, CA | Waltham, MA |
| Highest paying state | Washington | Massachusetts |
| Best paying company | Moody's | Audubon Nature Institute |
| Best paying industry | Finance | Manufacturing |
There are a few differences between an assistant vice president, marketing and a senior vice president of marketing in terms of educational background:
| Assistant Vice President, Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and senior vice presidents of marketing' demographics:
| Assistant Vice President, Marketing | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |