Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between associate marketing managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and an associate brand manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $83,182 average annual salary of an associate marketing manager.
The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Associate Marketing Manager | Associate Brand Manager | |
| Yearly salary | $83,182 | $95,925 |
| Hourly rate | $39.99 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,880 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Associate marketing managers and associate brand managers have different pay scales, as shown below.
| Associate Marketing Manager | Associate Brand Manager | |
| Average salary | $83,182 | $95,925 |
| Salary range | Between $59,000 And $116,000 | Between $67,000 And $137,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Virginia | New Jersey |
| Best paying company | Meta | The Walt Disney Company |
| Best paying industry | Media | Manufacturing |
There are a few differences between an associate marketing manager and an associate brand manager in terms of educational background:
| Associate Marketing Manager | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 64% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate marketing managers' and associate brand managers' demographics:
| Associate Marketing Manager | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 35.0% Female, 65.0% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |