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The differences between associate marketing managers and associate managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an associate marketing manager, becoming an associate manager takes usually requires 4-6 years. Additionally, an associate manager has an average salary of $83,246, which is higher than the $83,182 average annual salary of an associate marketing manager.
The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for an associate manager are PET, POS, and sales floor.
| Associate Marketing Manager | Associate Manager | |
| Yearly salary | $83,182 | $83,246 |
| Hourly rate | $39.99 | $40.02 |
| Growth rate | 10% | 6% |
| Number of jobs | 103,880 | 420,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 58% |
| Average age | 39 | 44 |
| Years of experience | 10 | 6 |
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
Associate managers are responsible for overseeing the support and clerical staff of the company. They recruit and train employees who perform different tasks that include greeting customers, answering phones, and faxing documents. They also perform other duties, including keeping employees' motivation, ensuring that everyone understands the company's guidelines and policies, and supervising other staff members. To be qualified as an associate manager, one should have a high school diploma, leadership skills, and a strong work ethic. One should also have the necessary computer skills, bookkeeping skills, and customer service skills.
Associate marketing managers and associate managers have different pay scales, as shown below.
| Associate Marketing Manager | Associate Manager | |
| Average salary | $83,182 | $83,246 |
| Salary range | Between $59,000 And $116,000 | Between $55,000 And $124,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Virginia | New Jersey |
| Best paying company | Meta | PayPal |
| Best paying industry | Media | Finance |
There are a few differences between an associate marketing manager and an associate manager in terms of educational background:
| Associate Marketing Manager | Associate Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 58% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between associate marketing managers' and associate managers' demographics:
| Associate Marketing Manager | Associate Manager | |
| Average age | 39 | 44 |
| Gender ratio | Male, 35.0% Female, 65.0% | Male, 45.5% Female, 54.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |