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Associate marketing manager vs manager, field marketing

The differences between associate marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $83,182 average annual salary of an associate marketing manager.

The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Associate marketing manager vs manager, field marketing overview

Associate Marketing ManagerManager, Field Marketing
Yearly salary$83,182$93,296
Hourly rate$39.99$44.85
Growth rate10%10%
Number of jobs103,880174,371
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does an associate marketing manager do?

As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Associate marketing manager vs manager, field marketing salary

Associate marketing managers and managers, field marketing have different pay scales, as shown below.

Associate Marketing ManagerManager, Field Marketing
Average salary$83,182$93,296
Salary rangeBetween $59,000 And $116,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateVirginiaNevada
Best paying companyMetaGoogle
Best paying industryMediaTechnology

Differences between associate marketing manager and manager, field marketing education

There are a few differences between an associate marketing manager and a manager, field marketing in terms of educational background:

Associate Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 82%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Associate marketing manager vs manager, field marketing demographics

Here are the differences between associate marketing managers' and managers, field marketing' demographics:

Associate Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 35.0% Female, 65.0%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between associate marketing manager and manager, field marketing duties and responsibilities

Associate marketing manager example responsibilities.

  • Manage logistics, marketing collateral, demonstrations, discounts, advertising, and Facebook schedule.
  • Manage community outreach through various social media platforms, SEO and SEM to increase user participation.
  • Manage external Facebook vendor, KeyWee, by ensuring quality performance and efficient costs on all Facebook marketing.
  • Manage brand activities ranging from experiential marketing, POS material, sales collateral, packaging, and adherence to brand guidelines.
  • Secure critical LinkedIn partnership and manage the associated marketing campaign and announcement.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Associate marketing manager vs manager, field marketing skills

Common associate marketing manager skills
  • Digital Marketing, 12%
  • Project Management, 7%
  • Marketing Campaigns, 6%
  • PowerPoint, 4%
  • Brand Marketing, 4%
  • Integrated Marketing, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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