Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between associate marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a marketing account manager. Additionally, an associate marketing manager has an average salary of $83,182, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Associate Marketing Manager | Marketing Account Manager | |
| Yearly salary | $83,182 | $67,983 |
| Hourly rate | $39.99 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,880 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Associate marketing managers and marketing account managers have different pay scales, as shown below.
| Associate Marketing Manager | Marketing Account Manager | |
| Average salary | $83,182 | $67,983 |
| Salary range | Between $59,000 And $116,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Media | Energy |
There are a few differences between an associate marketing manager and a marketing account manager in terms of educational background:
| Associate Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate marketing managers' and marketing account managers' demographics:
| Associate Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 35.0% Female, 65.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |