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The differences between associate marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $83,182 average annual salary of an associate marketing manager.
The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Associate Marketing Manager | Marketing Lead | |
| Yearly salary | $83,182 | $104,664 |
| Hourly rate | $39.99 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,880 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Associate marketing managers and marketing leads have different pay scales, as shown below.
| Associate Marketing Manager | Marketing Lead | |
| Average salary | $83,182 | $104,664 |
| Salary range | Between $59,000 And $116,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Virginia | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between an associate marketing manager and a marketing lead in terms of educational background:
| Associate Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate marketing managers' and marketing leads' demographics:
| Associate Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 35.0% Female, 65.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |