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The differences between associate marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a marketing manager/project manager. Additionally, an associate marketing manager has an average salary of $83,182, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Associate Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $83,182 | $78,368 |
| Hourly rate | $39.99 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,880 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Associate marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Associate Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $83,182 | $78,368 |
| Salary range | Between $59,000 And $116,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Virginia | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between an associate marketing manager and a marketing manager/project manager in terms of educational background:
| Associate Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate marketing managers' and marketing manager/project managers' demographics:
| Associate Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 35.0% Female, 65.0% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |