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The differences between associate marketing managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a marketing supervisor. Additionally, an associate marketing manager has an average salary of $83,182, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Associate Marketing Manager | Marketing Supervisor | |
| Yearly salary | $83,182 | $64,304 |
| Hourly rate | $39.99 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,880 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Associate marketing managers and marketing supervisors have different pay scales, as shown below.
| Associate Marketing Manager | Marketing Supervisor | |
| Average salary | $83,182 | $64,304 |
| Salary range | Between $59,000 And $116,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | Virginia | New York |
| Best paying company | Meta | Halliburton |
| Best paying industry | Media | Retail |
There are a few differences between an associate marketing manager and a marketing supervisor in terms of educational background:
| Associate Marketing Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 71% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate marketing managers' and marketing supervisors' demographics:
| Associate Marketing Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 35.0% Female, 65.0% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |