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Associate marketing manager vs regional marketing manager

The differences between associate marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $83,182 average annual salary of an associate marketing manager.

The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Associate marketing manager vs regional marketing manager overview

Associate Marketing ManagerRegional Marketing Manager
Yearly salary$83,182$85,217
Hourly rate$39.99$40.97
Growth rate10%10%
Number of jobs103,880115,987
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does an associate marketing manager do?

As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Associate marketing manager vs regional marketing manager salary

Associate marketing managers and regional marketing managers have different pay scales, as shown below.

Associate Marketing ManagerRegional Marketing Manager
Average salary$83,182$85,217
Salary rangeBetween $59,000 And $116,000Between $62,000 And $116,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateVirginiaCalifornia
Best paying companyMetaAbbVie
Best paying industryMediaConstruction

Differences between associate marketing manager and regional marketing manager education

There are a few differences between an associate marketing manager and a regional marketing manager in terms of educational background:

Associate Marketing ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Associate marketing manager vs regional marketing manager demographics

Here are the differences between associate marketing managers' and regional marketing managers' demographics:

Associate Marketing ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 35.0% Female, 65.0%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between associate marketing manager and regional marketing manager duties and responsibilities

Associate marketing manager example responsibilities.

  • Manage logistics, marketing collateral, demonstrations, discounts, advertising, and Facebook schedule.
  • Manage community outreach through various social media platforms, SEO and SEM to increase user participation.
  • Manage external Facebook vendor, KeyWee, by ensuring quality performance and efficient costs on all Facebook marketing.
  • Manage brand activities ranging from experiential marketing, POS material, sales collateral, packaging, and adherence to brand guidelines.
  • Secure critical LinkedIn partnership and manage the associated marketing campaign and announcement.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Associate marketing manager vs regional marketing manager skills

Common associate marketing manager skills
  • Digital Marketing, 12%
  • Project Management, 7%
  • Marketing Campaigns, 6%
  • PowerPoint, 4%
  • Brand Marketing, 4%
  • Integrated Marketing, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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