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The differences between associate marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate marketing manager and a sales and marketing manager. Additionally, an associate marketing manager has an average salary of $83,182, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for an associate marketing manager include digital marketing, project management and marketing campaigns. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Associate Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $83,182 | $81,953 |
| Hourly rate | $39.99 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 103,880 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As an associate marketing manager, you will collaborate with marketing managers in the development of promotional strategies and campaigns of an organization. You will support marketing efforts and initiatives through analyzing research materials, assessing the effect of marketing programs, and creating innovative campaigns that will drive brand awareness and recognition. You have to direct marketing and promotional campaigns across all media channels and assess the performance of these campaigns. You are also expected to design and develop marketing plans, oversee customer research activities, and monitor all public relations and promotional activities.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Associate marketing managers and sales and marketing managers have different pay scales, as shown below.
| Associate Marketing Manager | Sales And Marketing Manager | |
| Average salary | $83,182 | $81,953 |
| Salary range | Between $59,000 And $116,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | Virginia | New York |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between an associate marketing manager and a sales and marketing manager in terms of educational background:
| Associate Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate marketing managers' and sales and marketing managers' demographics:
| Associate Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 35.0% Female, 65.0% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |