Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between brand coordinators and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a marketing assistant. Additionally, a brand coordinator has an average salary of $45,983, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Brand Coordinator | Marketing Assistant | |
| Yearly salary | $45,983 | $39,442 |
| Hourly rate | $22.11 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Brand coordinators and marketing assistants have different pay scales, as shown below.
| Brand Coordinator | Marketing Assistant | |
| Average salary | $45,983 | $39,442 |
| Salary range | Between $34,000 And $61,000 | Between $28,000 And $55,000 |
| Highest paying City | Kirkland, WA | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | VF | |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a brand coordinator and a marketing assistant in terms of educational background:
| Brand Coordinator | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and marketing assistants' demographics:
| Brand Coordinator | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |