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The differences between brand coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a marketing coordinator. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $45,983 average annual salary of a brand coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Brand Coordinator | Marketing Coordinator | |
| Yearly salary | $45,983 | $48,326 |
| Hourly rate | $22.11 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Brand coordinators and marketing coordinators have different pay scales, as shown below.
| Brand Coordinator | Marketing Coordinator | |
| Average salary | $45,983 | $48,326 |
| Salary range | Between $34,000 And $61,000 | Between $34,000 And $67,000 |
| Highest paying City | Kirkland, WA | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | VF | Keller Williams Capital Properties |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a brand coordinator and a marketing coordinator in terms of educational background:
| Brand Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and marketing coordinators' demographics:
| Brand Coordinator | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |