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Brand director vs board of directors member

The differences between brand directors and board of directorss member can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a brand director, becoming a board of directors member takes usually requires More than 10 years. Additionally, a brand director has an average salary of $123,533, which is higher than the $69,241 average annual salary of a board of directors member.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a board of directors member are financial statements, non-profit organization, and oversight.

Brand director vs board of directors member overview

Brand DirectorBoard Of Directors Member
Yearly salary$123,533$69,241
Hourly rate$59.39$33.29
Growth rate10%6%
Number of jobs72,69714,968
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 64%
Average age3952
Years of experience10-

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does a board of directors member do?

A board of directors member's role is to represent a particular area or personnel within or outside an organization. They are primarily responsible for attending meetings, understanding concerns and giving a vote, crafting policies that would benefit the company and assets they represent, and then implementing them upon other members' approval. Furthermore, they have the power to make corporate decisions revolving around the workforce and financial matters, all in adherence to a business or organization's vision, mission, and policies.

Brand director vs board of directors member salary

Brand directors and board of directorss member have different pay scales, as shown below.

Brand DirectorBoard Of Directors Member
Average salary$123,533$69,241
Salary rangeBetween $92,000 And $165,000Between $31,000 And $150,000
Highest paying CityBeaverton, OR-
Highest paying stateNevada-
Best paying companyPayPal-
Best paying industryFinance-

Differences between brand director and board of directors member education

There are a few differences between a brand director and a board of directors member in terms of educational background:

Brand DirectorBoard Of Directors Member
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Brand director vs board of directors member demographics

Here are the differences between brand directors' and board of directorss member' demographics:

Brand DirectorBoard Of Directors Member
Average age3952
Gender ratioMale, 54.1% Female, 45.9%Male, 54.9% Female, 45.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.9% Hispanic or Latino, 7.9% Asian, 7.7% White, 76.1% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between brand director and board of directors member duties and responsibilities

Brand director example responsibilities.

  • Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Analyze Nielsen and research data to understand consumption trends and target consumer.
  • Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
  • Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
  • Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.
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Board of directors member example responsibilities.

  • Manage all association's bookkeeping on QuickBooks.
  • Manage the application and qualification process with the IRS for the organization's 501c4 tax exempt status.
  • Assume leadership of demoralize congregation and accomplish a restoration of church membership confidence and public relations within the community.
  • Interface with OSHA, IRS, CPA external auditor, commercial banks, and outside vendors.
  • Provide direct oversight of all CRM activities.
  • Research and file documents to incorporate and receive IRS non-profit status.
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Brand director vs board of directors member skills

Common brand director skills
  • Brand Strategy, 10%
  • Brand Marketing, 9%
  • Digital Marketing, 8%
  • Brand Management, 8%
  • Integrated Marketing, 5%
  • Marketing Campaigns, 4%
Common board of directors member skills
  • Financial Statements, 16%
  • Non-Profit Organization, 16%
  • Oversight, 11%
  • Community Outreach, 6%
  • Governance, 5%
  • Strategic Direction, 4%

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