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Brand director vs director of strategy

The differences between brand directors and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $123,533 average annual salary of a brand director.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a director of strategy are analytics, healthcare, and project management.

Brand director vs director of strategy overview

Brand DirectorDirector Of Strategy
Yearly salary$123,533$145,870
Hourly rate$59.39$70.13
Growth rate10%10%
Number of jobs72,69765,254
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 68%
Average age3939
Years of experience1010

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does a director of strategy do?

A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.

Brand director vs director of strategy salary

Brand directors and directors of strategy have different pay scales, as shown below.

Brand DirectorDirector Of Strategy
Average salary$123,533$145,870
Salary rangeBetween $92,000 And $165,000Between $107,000 And $198,000
Highest paying CityBeaverton, ORSan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyPayPalMcKinsey & Company Inc
Best paying industryFinanceMedia

Differences between brand director and director of strategy education

There are a few differences between a brand director and a director of strategy in terms of educational background:

Brand DirectorDirector Of Strategy
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Brand director vs director of strategy demographics

Here are the differences between brand directors' and directors of strategy' demographics:

Brand DirectorDirector Of Strategy
Average age3939
Gender ratioMale, 54.1% Female, 45.9%Male, 66.2% Female, 33.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between brand director and director of strategy duties and responsibilities

Brand director example responsibilities.

  • Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Analyze Nielsen and research data to understand consumption trends and target consumer.
  • Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
  • Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
  • Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.
  • Show more

Director of strategy example responsibilities.

  • Manage RFP and RFI processes.
  • Lead the re-engineering of the overall DTC marketing process.
  • Lead SaaS business divesture negotiations, system and customer transition.
  • Plan, develop, lead and manage Medicare programs and medicare-relate studies.
  • Manage design team in creating new UI concepts and designs for online projects.
  • Manage the organization's data visualization program and social media presence, increasing the number of unique website visits.
  • Show more

Brand director vs director of strategy skills

Common brand director skills
  • Brand Strategy, 10%
  • Brand Marketing, 9%
  • Digital Marketing, 8%
  • Brand Management, 8%
  • Integrated Marketing, 5%
  • Marketing Campaigns, 4%
Common director of strategy skills
  • Analytics, 9%
  • Healthcare, 8%
  • Project Management, 8%
  • Business Development, 5%
  • Client Facing, 4%
  • Digital Transformation, 4%

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