Brand director vs director, product marketing

The differences between brand directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $123,533 average annual salary of a brand director.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Brand director vs director, product marketing overview

	Brand Director	Director, Product Marketing
Yearly salary	$123,533	$141,699
Hourly rate	$59.39	$68.12
Growth rate	10%	10%
Number of jobs	72,697	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Brand director vs director, product marketing salary

Brand directors and directors, product marketing have different pay scales, as shown below.

	Brand Director	Director, Product Marketing
Average salary	$123,533	$141,699
Salary range	Between $92,000 And $165,000	Between $97,000 And $205,000
Highest paying City	Beaverton, OR	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	PayPal	Meta
Best paying industry	Finance	Technology

Differences between brand director and director, product marketing education

There are a few differences between a brand director and a director, product marketing in terms of educational background:

	Brand Director	Director, Product Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand director vs director, product marketing demographics

Here are the differences between brand directors' and directors, product marketing' demographics:

	Brand Director	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 54.1% Female, 45.9%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand director and director, product marketing duties and responsibilities

Brand director example responsibilities.

Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Analyze Nielsen and research data to understand consumption trends and target consumer.
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Brand director vs director, product marketing skills

Common brand director skills

Brand Strategy, 10%
Brand Marketing, 9%
Digital Marketing, 8%
Brand Management, 8%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Brand Director
Brand Director vs Director, Product Marketing

Updated January 8, 2025

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