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The differences between brand directors and planning directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a planning director. Additionally, a planning director has an average salary of $131,978, which is higher than the $123,533 average annual salary of a brand director.
The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a planning director are project management, financial analysis, and business planning.
| Brand Director | Planning Director | |
| Yearly salary | $123,533 | $131,978 |
| Hourly rate | $59.39 | $63.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 72,697 | 51,861 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.
Planning Directors are members of the executive team or the top management of a company. They oversee the company's plans and the strategies involved in reaching company goals. They manage the resources of the company by reviewing the budget and by overseeing human resources activities. They ensure that the company works toward its goals and that the company follows through with its plans. That being said, Planning Directors do not necessarily police the company's actions, especially if it deviates from the original plans. Instead, they steer the company towards the fulfillment of such plans. If the plan is no longer viable, they should be flexible enough to pursue new plans to achieve their goals still.
Brand directors and planning directors have different pay scales, as shown below.
| Brand Director | Planning Director | |
| Average salary | $123,533 | $131,978 |
| Salary range | Between $92,000 And $165,000 | Between $90,000 And $192,000 |
| Highest paying City | Beaverton, OR | San Francisco, CA |
| Highest paying state | Nevada | New York |
| Best paying company | PayPal | Exelixis |
| Best paying industry | Finance | Professional |
There are a few differences between a brand director and a planning director in terms of educational background:
| Brand Director | Planning Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand directors' and planning directors' demographics:
| Brand Director | Planning Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.1% Female, 45.9% | Male, 66.7% Female, 33.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |