Brand director vs senior director of marketing

The differences between brand directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $123,533 average annual salary of a brand director.

The top three skills for a brand director include brand strategy, brand marketing and digital marketing. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Brand director vs senior director of marketing overview

	Brand Director	Senior Director Of Marketing
Yearly salary	$123,533	$159,916
Hourly rate	$59.39	$76.88
Growth rate	10%	10%
Number of jobs	72,697	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a brand director do?

A brand director spearheads the overall brand and marketing operations in a company. Their responsibilities revolve around setting goals and standards, coordinating departments, liaising with key distributors and suppliers, and overseeing the workflow and the workforce involved in the operations. A brand director must also devise strategies to attain optimal services and reach sales targets, oversee the hiring and training processes, and delegate duties when it comes to projects and programs. Furthermore, as a director, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Brand director vs senior director of marketing salary

Brand directors and senior directors of marketing have different pay scales, as shown below.

	Brand Director	Senior Director Of Marketing
Average salary	$123,533	$159,916
Salary range	Between $92,000 And $165,000	Between $112,000 And $226,000
Highest paying City	Beaverton, OR	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	PayPal	Washington Prime Group
Best paying industry	Finance	Media

Differences between brand director and senior director of marketing education

There are a few differences between a brand director and a senior director of marketing in terms of educational background:

	Brand Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Brand director vs senior director of marketing demographics

Here are the differences between brand directors' and senior directors of marketing' demographics:

	Brand Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 54.1% Female, 45.9%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand director and senior director of marketing duties and responsibilities

Brand director example responsibilities.

Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Analyze Nielsen and research data to understand consumption trends and target consumer.
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
Measure, analyze and report to executive leadership on marketing programs and campaign performances against predetermine KPI s and ROI.
Launch CRM programs leveraging digital platforms that engage high net worth consumers in Russia and hard-to-reach trend-setters in the UK.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Brand director vs senior director of marketing skills

Common brand director skills

Brand Strategy, 10%
Brand Marketing, 9%
Digital Marketing, 8%
Brand Management, 8%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Brand Director vs Senior Director Of Marketing

Updated January 8, 2025

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