Brand strategist vs marketing program manager

The differences between brand strategists and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand strategist and a marketing program manager. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a brand strategist include brand strategy, digital marketing and project management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Brand strategist vs marketing program manager overview

	Brand Strategist	Marketing Program Manager
Yearly salary	$120,948	$86,807
Hourly rate	$58.15	$41.73
Growth rate	10%	10%
Number of jobs	53,223	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a brand strategist do?

A brand strategist is in charge of spearheading the marketing campaigns designed to improve brand awareness and visibility. Working together with marketing experts and managers, a brand strategist must perform marketing research and analysis to identify marketing opportunities and customer needs, developing marketing programs and projects along the way. Furthermore, a brand strategist must coordinate with different teams to put the strategies into motion. They may participate in creating campaign materials, managing the budget, liaising with clients, and producing progress reports as needed.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Brand strategist vs marketing program manager salary

Brand strategists and marketing program managers have different pay scales, as shown below.

	Brand Strategist	Marketing Program Manager
Average salary	$120,948	$86,807
Salary range	Between $89,000 And $164,000	Between $64,000 And $116,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Meta	Meta
Best paying industry	Start-up	Transportation

Differences between brand strategist and marketing program manager education

There are a few differences between a brand strategist and a marketing program manager in terms of educational background:

	Brand Strategist	Marketing Program Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Brand strategist vs marketing program manager demographics

Here are the differences between brand strategists' and marketing program managers' demographics:

	Brand Strategist	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand strategist and marketing program manager duties and responsibilities

Brand strategist example responsibilities.

Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Create and execute tremendously successful Facebook, Instagram and Pinterest contest and sweepstakes that encourage interaction and increase brand visibility.
Assist clients in leveraging their large Facebook communities to grow their other social channels.
Aggregate data for case study development to demonstrate ROI of each campaign to client.
Work with clients to convert business & marketing questions into measurable KPIs and analysis plans.
Work across major functional areas such as finance and sales to generate new customer acquisition and drive ROI.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Brand strategist vs marketing program manager skills

Common brand strategist skills

Brand Strategy, 13%
Digital Marketing, 5%
Project Management, 4%
Marketing Campaigns, 4%
Brand Marketing, 4%
Integrated Marketing, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Brand Strategist
Brand Strategist vs Marketing Program Manager

Updated January 8, 2025

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