Post job

Business development and marketing manager vs business development director

The differences between business development and marketing managers and business development directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and a business development director. Additionally, a business development director has an average salary of $117,784, which is higher than the $75,369 average annual salary of a business development and marketing manager.

The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a business development director are healthcare, CRM, and patients.

Business development and marketing manager vs business development director overview

Business Development And Marketing ManagerBusiness Development Director
Yearly salary$75,369$117,784
Hourly rate$36.24$56.63
Growth rate10%10%
Number of jobs182,239153,601
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a business development and marketing manager do?

The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.

What does a business development director do?

A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes. They must also conduct a thorough marketing analysis and remain updated on the latest trends in the market to identify new opportunities that would improve customer satisfaction. Furthermore, they must also communicate with all clients, even appear on public gatherings to strengthen brand awareness.

Business development and marketing manager vs business development director salary

Business development and marketing managers and business development directors have different pay scales, as shown below.

Business Development And Marketing ManagerBusiness Development Director
Average salary$75,369$117,784
Salary rangeBetween $50,000 And $111,000Between $72,000 And $192,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkNew Mexico
Best paying companyApplied Materialsalliantgroup
Best paying industryFinanceFinance

Differences between business development and marketing manager and business development director education

There are a few differences between a business development and marketing manager and a business development director in terms of educational background:

Business Development And Marketing ManagerBusiness Development Director
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Business development and marketing manager vs business development director demographics

Here are the differences between business development and marketing managers' and business development directors' demographics:

Business Development And Marketing ManagerBusiness Development Director
Average age3939
Gender ratioMale, 53.2% Female, 46.8%Male, 72.3% Female, 27.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between business development and marketing manager and business development director duties and responsibilities

Business development and marketing manager example responsibilities.

  • Manage CRM systems and develop customized reports for management team.
  • Establish social media presence on Facebook; manage intern to follow blogging community and oversee communications on social networking sites.
  • Negotiate client contracts between studios and agencies by developing detail-orient CRM practices resulting in positive brand recognition and revenue growth.
  • Revise business plan, website and brochure design, SEM, services offer and pricing structure.
  • Optimize SEO of web properties including a multiple brand websites and blogs by composing new content and building keywords.
  • Coordinate efforts with design team, technical team, coding team, SEO & SEM team, project managers and management.
  • Show more

Business development director example responsibilities.

  • Create and manage business development, government affairs and public relations initiatives to achieve growth objectives for this correctional healthcare company.
  • Achieve access to SVP level resulting in significant new business.
  • Manage network services, e-ticketing and packaging solutions, CRM solutions, message management, and e-provisioning/identity management/security solutions.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Track all sales and marketing activities using a CRM program and analyze data to optimize business development approach and management
  • Collaborate with the marketing team to ensure laser focuse messages at all conferences and trade shows ensuring competitive logistics solution offerings.
  • Show more

Business development and marketing manager vs business development director skills

Common business development and marketing manager skills
  • Digital Marketing, 8%
  • Market Research, 5%
  • Product Development, 5%
  • Marketing Campaigns, 4%
  • CRM, 4%
  • Integrated Marketing, 4%
Common business development director skills
  • Healthcare, 9%
  • CRM, 5%
  • Patients, 4%
  • Customer Relationships, 4%
  • Account Management, 4%
  • Project Management, 4%

Browse executive management jobs