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Business development and marketing manager vs business development executive

The differences between business development and marketing managers and business development executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and a business development executive. Additionally, a business development executive has an average salary of $97,871, which is higher than the $75,369 average annual salary of a business development and marketing manager.

The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a business development executive are business development, digital transformation, and customer service.

Business development and marketing manager vs business development executive overview

Business Development And Marketing ManagerBusiness Development Executive
Yearly salary$75,369$97,871
Hourly rate$36.24$47.05
Growth rate10%10%
Number of jobs182,239189,950
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a business development and marketing manager do?

The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.

What does a business development executive do?

A business development executive serves as a senior manager who drives company sales. Business development executives convince existing clients to buy more offerings and also source new clients. The focus of their job is on lead generation, prospect management, and customer acquisition. They collaborate with management in terms of sales objectives, planning, and prediction. The skills necessary for this job include customer service and relations, time management, strong written communication, and sales process experience.

Business development and marketing manager vs business development executive salary

Business development and marketing managers and business development executives have different pay scales, as shown below.

Business Development And Marketing ManagerBusiness Development Executive
Average salary$75,369$97,871
Salary rangeBetween $50,000 And $111,000Between $64,000 And $149,000
Highest paying CitySan Francisco, CAPhoenix, AZ
Highest paying stateNew YorkArizona
Best paying companyApplied MaterialsClifford Chance
Best paying industryFinancePharmaceutical

Differences between business development and marketing manager and business development executive education

There are a few differences between a business development and marketing manager and a business development executive in terms of educational background:

Business Development And Marketing ManagerBusiness Development Executive
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Business development and marketing manager vs business development executive demographics

Here are the differences between business development and marketing managers' and business development executives' demographics:

Business Development And Marketing ManagerBusiness Development Executive
Average age3939
Gender ratioMale, 53.2% Female, 46.8%Male, 63.8% Female, 36.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between business development and marketing manager and business development executive duties and responsibilities

Business development and marketing manager example responsibilities.

  • Manage CRM systems and develop customized reports for management team.
  • Establish social media presence on Facebook; manage intern to follow blogging community and oversee communications on social networking sites.
  • Negotiate client contracts between studios and agencies by developing detail-orient CRM practices resulting in positive brand recognition and revenue growth.
  • Revise business plan, website and brochure design, SEM, services offer and pricing structure.
  • Optimize SEO of web properties including a multiple brand websites and blogs by composing new content and building keywords.
  • Coordinate efforts with design team, technical team, coding team, SEO & SEM team, project managers and management.
  • Show more

Business development executive example responsibilities.

  • Manage and monitor the company CRM and all opportunity and forecasting reporting.
  • Develop and manage all new business for strategic and technology consulting services within the healthcare, government and manufacturing sectors.
  • Negotiate healthcare provider group, ancillary and facility contracts to achieve objectives relative to competitive market trends and client expectations.
  • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Utilize SalesForce to track clients and sales.
  • Show more

Business development and marketing manager vs business development executive skills

Common business development and marketing manager skills
  • Digital Marketing, 8%
  • Market Research, 5%
  • Product Development, 5%
  • Marketing Campaigns, 4%
  • CRM, 4%
  • Integrated Marketing, 4%
Common business development executive skills
  • Business Development, 13%
  • Digital Transformation, 8%
  • Customer Service, 6%
  • Client Relationships, 5%
  • Cloud, 4%
  • CRM, 4%

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