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The differences between business development and marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development and marketing manager and a marketing program manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $75,369 average annual salary of a business development and marketing manager.
The top three skills for a business development and marketing manager include digital marketing, market research and product development. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Business Development And Marketing Manager | Marketing Program Manager | |
| Yearly salary | $75,369 | $86,807 |
| Hourly rate | $36.24 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 182,239 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Business development and marketing managers and marketing program managers have different pay scales, as shown below.
| Business Development And Marketing Manager | Marketing Program Manager | |
| Average salary | $75,369 | $86,807 |
| Salary range | Between $50,000 And $111,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Applied Materials | Meta |
| Best paying industry | Finance | Transportation |
There are a few differences between a business development and marketing manager and a marketing program manager in terms of educational background:
| Business Development And Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business development and marketing managers' and marketing program managers' demographics:
| Business Development And Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |