Category manager vs marketing program manager

Differences between category manager and marketing program manager duties and responsibilities

Category manager example responsibilities.

• Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
• Manage and create purchase plans and OTB's.
• Design and manage all BTL plans for the brands.
• Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
• Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
• Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
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Marketing program manager example responsibilities.

• Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
• Manage RFP solicitation and response process.
• Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
• Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
• Manage major CRM implementation project for global aerospace company.
• Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
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