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The differences between channel marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $53,285 average annual salary of a channel marketing specialist.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Channel Marketing Specialist | Marketing Analyst | |
| Yearly salary | $53,285 | $59,380 |
| Hourly rate | $25.62 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,145 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Channel marketing specialists and marketing analysts have different pay scales, as shown below.
| Channel Marketing Specialist | Marketing Analyst | |
| Average salary | $53,285 | $59,380 |
| Salary range | Between $37,000 And $75,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Microsoft | Meta |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a channel marketing specialist and a marketing analyst in terms of educational background:
| Channel Marketing Specialist | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel marketing specialists' and marketing analysts' demographics:
| Channel Marketing Specialist | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |