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The differences between channel marketing specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a marketing communications specialist. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $53,285 average annual salary of a channel marketing specialist.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Channel Marketing Specialist | Marketing Communications Specialist | |
| Yearly salary | $53,285 | $53,993 |
| Hourly rate | $25.62 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,145 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Channel marketing specialists and marketing communications specialists have different pay scales, as shown below.
| Channel Marketing Specialist | Marketing Communications Specialist | |
| Average salary | $53,285 | $53,993 |
| Salary range | Between $37,000 And $75,000 | Between $36,000 And $80,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Microsoft | Apple |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a channel marketing specialist and a marketing communications specialist in terms of educational background:
| Channel Marketing Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between channel marketing specialists' and marketing communications specialists' demographics:
| Channel Marketing Specialist | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |