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The differences between channel marketing specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a channel marketing specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $53,285 average annual salary of a channel marketing specialist.
The top three skills for a channel marketing specialist include channel marketing, digital marketing and marketing campaigns. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Channel Marketing Specialist | Product Specialist | |
| Yearly salary | $53,285 | $85,932 |
| Hourly rate | $25.62 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,145 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Channel marketing specialists and product specialists have different pay scales, as shown below.
| Channel Marketing Specialist | Product Specialist | |
| Average salary | $53,285 | $85,932 |
| Salary range | Between $37,000 And $75,000 | Between $56,000 And $130,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Microsoft | ByteDance |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a channel marketing specialist and a product specialist in terms of educational background:
| Channel Marketing Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel marketing specialists' and product specialists' demographics:
| Channel Marketing Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.3% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |