Commercial marketing specialist vs marketing strategist

The differences between commercial marketing specialists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a commercial marketing specialist and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $75,494 average annual salary of a commercial marketing specialist.

The top three skills for a commercial marketing specialist include market research, marketing campaigns and CRM. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Commercial marketing specialist vs marketing strategist overview

	Commercial Marketing Specialist	Marketing Strategist
Yearly salary	$75,494	$80,033
Hourly rate	$36.30	$38.48
Growth rate	10%	10%
Number of jobs	100,969	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Commercial marketing specialist vs marketing strategist salary

Commercial marketing specialists and marketing strategists have different pay scales, as shown below.

	Commercial Marketing Specialist	Marketing Strategist
Average salary	$75,494	$80,033
Salary range	Between $43,000 And $130,000	Between $53,000 And $119,000
Highest paying City	Roseville, CA	Harrisburg, PA
Highest paying state	California	Pennsylvania
Best paying company	Acadia Pharmaceuticals	McKinsey & Company Inc
Best paying industry	Pharmaceutical	Technology

Differences between commercial marketing specialist and marketing strategist education

There are a few differences between a commercial marketing specialist and a marketing strategist in terms of educational background:

	Commercial Marketing Specialist	Marketing Strategist
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Commercial marketing specialist vs marketing strategist demographics

Here are the differences between commercial marketing specialists' and marketing strategists' demographics:

	Commercial Marketing Specialist	Marketing Strategist
Average age	39	39
Gender ratio	Male, 39.5% Female, 60.5%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between commercial marketing specialist and marketing strategist duties and responsibilities

Commercial marketing specialist example responsibilities.

Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Commercial marketing specialist vs marketing strategist skills

Common commercial marketing specialist skills

Market Research, 18%
Marketing Campaigns, 17%
CRM, 16%
Market Trends, 12%
Lead Generation, 10%
SEO, 9%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Commercial Marketing Specialist
Commercial Marketing Specialist vs Marketing Strategist

Updated January 8, 2025

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