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Commercial marketing specialist vs product marketing manager

The differences between commercial marketing specialists and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a commercial marketing specialist and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $75,494 average annual salary of a commercial marketing specialist.

The top three skills for a commercial marketing specialist include market research, marketing campaigns and CRM. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Commercial marketing specialist vs product marketing manager overview

Commercial Marketing SpecialistProduct Marketing Manager
Yearly salary$75,494$112,220
Hourly rate$36.30$53.95
Growth rate10%10%
Number of jobs100,969166,047
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Commercial marketing specialist vs product marketing manager salary

Commercial marketing specialists and product marketing managers have different pay scales, as shown below.

Commercial Marketing SpecialistProduct Marketing Manager
Average salary$75,494$112,220
Salary rangeBetween $43,000 And $130,000Between $83,000 And $149,000
Highest paying CityRoseville, CASan Bruno, CA
Highest paying stateCaliforniaCalifornia
Best paying companyAcadia PharmaceuticalsCredit Karma
Best paying industryPharmaceuticalTechnology

Differences between commercial marketing specialist and product marketing manager education

There are a few differences between a commercial marketing specialist and a product marketing manager in terms of educational background:

Commercial Marketing SpecialistProduct Marketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Commercial marketing specialist vs product marketing manager demographics

Here are the differences between commercial marketing specialists' and product marketing managers' demographics:

Commercial Marketing SpecialistProduct Marketing Manager
Average age3939
Gender ratioMale, 39.5% Female, 60.5%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between commercial marketing specialist and product marketing manager duties and responsibilities

Commercial marketing specialist example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
  • Coordinate and supervise sponsor and vendor relationships for travel packages and giveaways.

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Commercial marketing specialist vs product marketing manager skills

Common commercial marketing specialist skills
  • Market Research, 18%
  • Marketing Campaigns, 17%
  • CRM, 16%
  • Market Trends, 12%
  • Lead Generation, 10%
  • SEO, 9%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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