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Contracted marketing consultant vs digital marketing consultant

The differences between contracted marketing consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a contracted marketing consultant and a digital marketing consultant. Additionally, a contracted marketing consultant has an average salary of $75,020, which is higher than the $71,064 average annual salary of a digital marketing consultant.

The top three skills for a contracted marketing consultant include web content, market research and SEO. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.

Contracted marketing consultant vs digital marketing consultant overview

Contracted Marketing ConsultantDigital Marketing Consultant
Yearly salary$75,020$71,064
Hourly rate$36.07$34.17
Growth rate19%19%
Number of jobs76,94299,520
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 76%
Average age3737
Years of experience66

Contracted marketing consultant vs digital marketing consultant salary

Contracted marketing consultants and digital marketing consultants have different pay scales, as shown below.

Contracted Marketing ConsultantDigital Marketing Consultant
Average salary$75,020$71,064
Salary rangeBetween $49,000 And $113,000Between $49,000 And $101,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Booz Allen Hamilton
Best paying industry-Manufacturing

Differences between contracted marketing consultant and digital marketing consultant education

There are a few differences between a contracted marketing consultant and a digital marketing consultant in terms of educational background:

Contracted Marketing ConsultantDigital Marketing Consultant
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Contracted marketing consultant vs digital marketing consultant demographics

Here are the differences between contracted marketing consultants' and digital marketing consultants' demographics:

Contracted Marketing ConsultantDigital Marketing Consultant
Average age3737
Gender ratioMale, 43.4% Female, 56.6%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.2% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between contracted marketing consultant and digital marketing consultant duties and responsibilities

Contracted marketing consultant example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Review of program ROI for a number of different campaigns.
  • Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
  • Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
  • Facilitate split-test lead generation efforts on Facebook marketing campaigns.
  • Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
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Digital marketing consultant example responsibilities.

  • Manage the flow of data from website channels into the CRM to ensure accuracy and effectiveness.
  • Manage a $250K media budget to produce over 210K app installs using PPC, CPE, and CPM advertising.
  • Process and manage contact information in CRM software applications.
  • Develop and optimize results-driven social marketing and branding initiatives while managing budget and tracking ROI.
  • Recommend enhancements to the content management system to improve the UI for content contributors and UX for site visitors.
  • Serve as the liaison and project manager of website, content development, SEO, PPC, and ROI measurement.
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Contracted marketing consultant vs digital marketing consultant skills

Common contracted marketing consultant skills
  • Web Content, 31%
  • Market Research, 10%
  • SEO, 7%
  • Press Releases, 6%
  • Facebook, 5%
  • Trade Shows, 3%
Common digital marketing consultant skills
  • Digital Marketing, 31%
  • Social Media Marketing, 4%
  • CRM, 4%
  • Email Marketing, 3%
  • Customer Service, 3%
  • Web Design, 3%

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