Contracted marketing consultant vs marketing communications coordinator

The differences between contracted marketing consultants and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a contracted marketing consultant and a marketing communications coordinator. Additionally, a contracted marketing consultant has an average salary of $75,020, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a contracted marketing consultant include web content, market research and SEO. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Contracted marketing consultant vs marketing communications coordinator overview

	Contracted Marketing Consultant	Marketing Communications Coordinator
Yearly salary	$75,020	$49,151
Hourly rate	$36.07	$23.63
Growth rate	19%	19%
Number of jobs	76,942	96,492
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 83%
Average age	37	37
Years of experience	6	6

Contracted marketing consultant vs marketing communications coordinator salary

Contracted marketing consultants and marketing communications coordinators have different pay scales, as shown below.

	Contracted Marketing Consultant	Marketing Communications Coordinator
Average salary	$75,020	$49,151
Salary range	Between $49,000 And $113,000	Between $36,000 And $67,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New Jersey
Best paying company	-	Avid
Best paying industry	-	Manufacturing

Differences between contracted marketing consultant and marketing communications coordinator education

There are a few differences between a contracted marketing consultant and a marketing communications coordinator in terms of educational background:

	Contracted Marketing Consultant	Marketing Communications Coordinator
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 83%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Contracted marketing consultant vs marketing communications coordinator demographics

Here are the differences between contracted marketing consultants' and marketing communications coordinators' demographics:

	Contracted Marketing Consultant	Marketing Communications Coordinator
Average age	37	37
Gender ratio	Male, 43.4% Female, 56.6%	Male, 24.6% Female, 75.4%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between contracted marketing consultant and marketing communications coordinator duties and responsibilities

Contracted marketing consultant example responsibilities.

Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Review of program ROI for a number of different campaigns.
Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
Facilitate split-test lead generation efforts on Facebook marketing campaigns.
Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.

Marketing communications coordinator example responsibilities.

Manage the company's video library, training library and YouTube channel.
Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.

Contracted marketing consultant vs marketing communications coordinator skills

Common contracted marketing consultant skills

Web Content, 31%
Market Research, 10%
SEO, 7%
Press Releases, 6%
Facebook, 5%
Trade Shows, 3%

Common marketing communications coordinator skills

Press Releases, 7%
Project Management, 5%
Graphic Design, 5%
Proofreading, 5%
PowerPoint, 4%
Facebook, 4%

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Contracted Marketing Consultant
Contracted Marketing Consultant vs Marketing Communications Coordinator

Updated January 8, 2025

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