Contracted marketing consultant vs marketing & events coordinator

Differences between contracted marketing consultant and marketing & events coordinator duties and responsibilities

Contracted marketing consultant example responsibilities.

• Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
• Review of program ROI for a number of different campaigns.
• Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
• Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
• Facilitate split-test lead generation efforts on Facebook marketing campaigns.
• Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
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Marketing & events coordinator example responsibilities.

• Manage SEO data and construct detailed plans for increasing website popularity and Google status.
• Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
• Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
• Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
• Design the art work and graphics using Photoshop CS5.
• Organize social media schedule, write content for Facebook and examine results.
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