Contracted marketing consultant vs marketing manager

Differences between contracted marketing consultant and marketing manager duties and responsibilities

Contracted marketing consultant example responsibilities.

• Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
• Review of program ROI for a number of different campaigns.
• Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
• Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
• Facilitate split-test lead generation efforts on Facebook marketing campaigns.
• Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.
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Marketing manager example responsibilities.

• Utilize SalesForce database to update contacts and prospect new leads.
• Manage account process from RFP to full execution of campaign in its entirety.
• Manage agency partners to develop target print media, sampling programs, POS, merchandising.
• Manage redesign of four bank websites and implementation of new content management system (CMS . )
• Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
• Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
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