Contracted marketing consultant vs research consultant

The differences between contracted marketing consultants and research consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a contracted marketing consultant and a research consultant. Additionally, a research consultant has an average salary of $83,492, which is higher than the $75,020 average annual salary of a contracted marketing consultant.

The top three skills for a contracted marketing consultant include web content, market research and SEO. The most important skills for a research consultant are data collection, medicaid, and business development.

Contracted marketing consultant vs research consultant overview

	Contracted Marketing Consultant	Research Consultant
Yearly salary	$75,020	$83,492
Hourly rate	$36.07	$40.14
Growth rate	19%	19%
Number of jobs	76,942	61,865
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 61%
Average age	37	37
Years of experience	6	6

Contracted marketing consultant vs research consultant salary

Contracted marketing consultants and research consultants have different pay scales, as shown below.

	Contracted Marketing Consultant	Research Consultant
Average salary	$75,020	$83,492
Salary range	Between $49,000 And $113,000	Between $60,000 And $115,000
Highest paying City	-	New York, NY
Highest paying state	-	New York
Best paying company	-	Microsoft
Best paying industry	-	Education

Differences between contracted marketing consultant and research consultant education

There are a few differences between a contracted marketing consultant and a research consultant in terms of educational background:

	Contracted Marketing Consultant	Research Consultant
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 61%
Most common major	Business	Psychology
Most common college	University of Georgia	University of Georgia

Contracted marketing consultant vs research consultant demographics

Here are the differences between contracted marketing consultants' and research consultants' demographics:

	Contracted Marketing Consultant	Research Consultant
Average age	37	37
Gender ratio	Male, 43.4% Female, 56.6%	Male, 48.2% Female, 51.8%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.2% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between contracted marketing consultant and research consultant duties and responsibilities

Contracted marketing consultant example responsibilities.

Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Review of program ROI for a number of different campaigns.
Provide ad-hoc analysis, track ROI & develop transformational marketing strategies.
Improve lead generation efforts on LinkedIn and establish best practices blueprint for future marketing campaigns on social media.
Facilitate split-test lead generation efforts on Facebook marketing campaigns.
Help develop core communication material articulating innovation strategy, including but not limit to fact sheets and PowerPoint presentations.

Research consultant example responsibilities.

Lead research team in IRB transition from traditional hard copy submission to electronic submission.
Develop an SQL solution to automate performance attribution reports.
Attain and practice medical insurance information rapidly and correctly; including main carriers and Medicaid.
Design and oversee implementation of decision-analytic models and database analyses using SAS, SPSS, and STATA.
Pull, merge data by using SAS, and assign tags.
Isolate, purify and quantify DNA from human blood.

Contracted marketing consultant vs research consultant skills

Common contracted marketing consultant skills

Web Content, 31%
Market Research, 10%
SEO, 7%
Press Releases, 6%
Facebook, 5%
Trade Shows, 3%

Common research consultant skills

Data Collection, 12%
Medicaid, 8%
Business Development, 6%
Study Design, 5%
Data Analysis, 5%
Survey Design, 5%

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Contracted Marketing Consultant
Contracted Marketing Consultant vs Research Consultant

Updated January 8, 2025

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