Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between coordinators of email marketing and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a coordinator of email marketing and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $50,047 average annual salary of a coordinator of email marketing.
The top three skills for a coordinator of email marketing include email marketing, digital marketing and marketing campaigns. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Coordinator Of Email Marketing | Marketing Specialist | |
| Yearly salary | $50,047 | $54,942 |
| Hourly rate | $24.06 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,900 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An email marketing coordinator is responsible for planning and sending out email marketing and promotional campaigns and other electronic communications platforms as required. Email marketing coordinators manage the creation of engaging digital content to sell goods and services and attract potential clients. They also analyze the current market trends to identify opportunities that would generate more revenue resources and increase the company's profitability. An email marketing coordinator responds to the potential customers' inquiries and concerns, set discussion appointments, and demonstrate product features as needed.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Coordinators of email marketing and marketing specialists have different pay scales, as shown below.
| Coordinator Of Email Marketing | Marketing Specialist | |
| Average salary | $50,047 | $54,942 |
| Salary range | Between $32,000 And $75,000 | Between $36,000 And $82,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between a coordinator of email marketing and a marketing specialist in terms of educational background:
| Coordinator Of Email Marketing | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between coordinators of email marketing' and marketing specialists' demographics:
| Coordinator Of Email Marketing | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |