Customer program manager vs marketing program manager

The differences between customer program managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a customer program manager and a marketing program manager. Additionally, a customer program manager has an average salary of $105,176, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a customer program manager include customer service, project management and program management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Customer program manager vs marketing program manager overview

	Customer Program Manager	Marketing Program Manager
Yearly salary	$105,176	$86,807
Hourly rate	$50.57	$41.73
Growth rate	10%	10%
Number of jobs	204,418	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a customer program manager do?

A customer program manager is responsible for maintaining healthy business relationships with clients and customers. Customer program managers supervise the overall project process of product management and ensure that the services strictly adhere to the customers' needs. A customer program manager identifies business opportunities by analyzing the current market trends to generate more resources for the business and increase revenues. They lead the program's concepts, manage the allocation of budget, and deliver high-quality outputs to the market.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Customer program manager vs marketing program manager salary

Customer program managers and marketing program managers have different pay scales, as shown below.

	Customer Program Manager	Marketing Program Manager
Average salary	$105,176	$86,807
Salary range	Between $76,000 And $145,000	Between $64,000 And $116,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Meta	Meta
Best paying industry	Telecommunication	Transportation

Differences between customer program manager and marketing program manager education

There are a few differences between a customer program manager and a marketing program manager in terms of educational background:

	Customer Program Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Customer program manager vs marketing program manager demographics

Here are the differences between customer program managers' and marketing program managers' demographics:

	Customer Program Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 59.5% Female, 40.5%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between customer program manager and marketing program manager duties and responsibilities

Customer program manager example responsibilities.

Manage low volume parts to PPAP requirements within on site manufacturing facility.
Assist in developing a custom MRP database to help manage the variety of documents.
Lead APQP launch teams and assist with engineering, quality, customer service, financial and manufacturing.
Manage source business through development and into production utilizing APQP process.
Manage the ERP implementation and integration with existing software for new corporate acquisitions.
Manage cross-functional teams including global communications, product/parts replacements, logistics and hardware fulfillment, warranty, and escalations.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Customer program manager vs marketing program manager skills

Common customer program manager skills

Customer Service, 15%
Project Management, 12%
Program Management, 12%
CRM, 4%
Customer Feedback, 4%
Process Improvement, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

Customer Program Manager vs. similar jobs

Customer Program Manager related careers

Customer Program Manager related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Customer Program Manager
Customer Program Manager vs Marketing Program Manager

Updated January 8, 2025

Browse executive management jobs