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The differences between development & marketing associates and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a development & marketing associate, becoming an assistant marketing manager takes usually requires 8-10 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $70,545 average annual salary of a development & marketing associate.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Development & Marketing Associate | Assistant Marketing Manager | |
| Yearly salary | $70,545 | $94,094 |
| Hourly rate | $33.92 | $45.24 |
| Growth rate | 19% | 10% |
| Number of jobs | 122,421 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Development & marketing associates and assistant marketing managers have different pay scales, as shown below.
| Development & Marketing Associate | Assistant Marketing Manager | |
| Average salary | $70,545 | $94,094 |
| Salary range | Between $50,000 And $98,000 | Between $64,000 And $136,000 |
| Highest paying City | Seattle, WA | Portsmouth, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Build-A-Bear Workshop | General Motors |
| Best paying industry | Finance | Finance |
There are a few differences between a development & marketing associate and an assistant marketing manager in terms of educational background:
| Development & Marketing Associate | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between development & marketing associates' and assistant marketing managers' demographics:
| Development & Marketing Associate | Assistant Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |