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Development & marketing associate vs assistant marketing manager

The differences between development & marketing associates and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a development & marketing associate, becoming an assistant marketing manager takes usually requires 8-10 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $70,545 average annual salary of a development & marketing associate.

The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Development & marketing associate vs assistant marketing manager overview

Development & Marketing AssociateAssistant Marketing Manager
Yearly salary$70,545$94,094
Hourly rate$33.92$45.24
Growth rate19%10%
Number of jobs122,42182,527
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Average age3739
Years of experience610

What does a development & marketing associate do?

A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

Development & marketing associate vs assistant marketing manager salary

Development & marketing associates and assistant marketing managers have different pay scales, as shown below.

Development & Marketing AssociateAssistant Marketing Manager
Average salary$70,545$94,094
Salary rangeBetween $50,000 And $98,000Between $64,000 And $136,000
Highest paying CitySeattle, WAPortsmouth, VA
Highest paying stateWashingtonVirginia
Best paying companyBuild-A-Bear WorkshopGeneral Motors
Best paying industryFinanceFinance

Differences between development & marketing associate and assistant marketing manager education

There are a few differences between a development & marketing associate and an assistant marketing manager in terms of educational background:

Development & Marketing AssociateAssistant Marketing Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Development & marketing associate vs assistant marketing manager demographics

Here are the differences between development & marketing associates' and assistant marketing managers' demographics:

Development & Marketing AssociateAssistant Marketing Manager
Average age3739
Gender ratioMale, 35.9% Female, 64.1%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between development & marketing associate and assistant marketing manager duties and responsibilities

Development & marketing associate example responsibilities.

  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Advise management on new CRM solutions and marketing automation tools.
  • Assist in creating messaging and posts for social media campaigns on Facebook.
  • Qualify and track opportunities using Symfo sales methodology and CRM system (Salesforce).
  • Construct and format PowerPoint presentations for client meetings.
  • Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.
  • Show more

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Development & marketing associate vs assistant marketing manager skills

Common development & marketing associate skills
  • Digital Marketing, 16%
  • Market Research, 10%
  • CSS, 10%
  • Email Marketing, 8%
  • Business Development, 8%
  • CRM, 6%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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