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Development & marketing associate vs business development associate

The differences between development & marketing associates and business development associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $65,126 average annual salary of a business development associate.

The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a business development associate are customer service, powerpoint, and project management.

Development & marketing associate vs business development associate overview

Development & Marketing AssociateBusiness Development Associate
Yearly salary$70,545$65,126
Hourly rate$33.92$31.31
Growth rate19%10%
Number of jobs122,421141,089
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Average age3744
Years of experience6-

What does a development & marketing associate do?

A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.

What does a business development associate do?

A business development associate's role is to develop strategies to boost a company's sales and overall growth. They are primarily responsible for conducting research and analysis to identify clients' needs, participate in creating business plans and products, and produce progress reports and presentations. A business development associate must also maintain a database of customer information, arrange meetings between clients, coordinate with marketing staff, and assist in negotiations. Furthermore, it is essential to adhere to the policies and standards of the company.

Development & marketing associate vs business development associate salary

Development & marketing associates and business development associates have different pay scales, as shown below.

Development & Marketing AssociateBusiness Development Associate
Average salary$70,545$65,126
Salary rangeBetween $50,000 And $98,000Between $39,000 And $106,000
Highest paying CitySeattle, WAGreenwich, CT
Highest paying stateWashingtonConnecticut
Best paying companyBuild-A-Bear WorkshopKirkland & Ellis
Best paying industryFinanceAutomotive

Differences between development & marketing associate and business development associate education

There are a few differences between a development & marketing associate and a business development associate in terms of educational background:

Development & Marketing AssociateBusiness Development Associate
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Development & marketing associate vs business development associate demographics

Here are the differences between development & marketing associates' and business development associates' demographics:

Development & Marketing AssociateBusiness Development Associate
Average age3744
Gender ratioMale, 35.9% Female, 64.1%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%
LGBT Percentage10%11%

Differences between development & marketing associate and business development associate duties and responsibilities

Development & marketing associate example responsibilities.

  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Advise management on new CRM solutions and marketing automation tools.
  • Assist in creating messaging and posts for social media campaigns on Facebook.
  • Qualify and track opportunities using Symfo sales methodology and CRM system (Salesforce).
  • Construct and format PowerPoint presentations for client meetings.
  • Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.
  • Show more

Business development associate example responsibilities.

  • Manage RFP process including search and qualification of requests and coordinate fulfillment.
  • Manage logistics, control engineering and design, order placement, vendor relationships, customer utilization and technology.
  • Enhance company social media platforms by updating all product information across Facebook and LinkedIn.
  • Utilize LinkedIn as necessary for any recruiting initiatives or research that is needed.
  • Bid on large agency's request for proposals (RFP), by developing, writing and coordinating a technical response.
  • Maintain client/prospect information within billing and CRM database.
  • Show more

Development & marketing associate vs business development associate skills

Common development & marketing associate skills
  • Digital Marketing, 16%
  • Market Research, 10%
  • CSS, 10%
  • Email Marketing, 8%
  • Business Development, 8%
  • CRM, 6%
Common business development associate skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Project Management, 5%
  • Market Research, 5%
  • Lead Generation, 4%
  • Sales Process, 4%

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