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The differences between development & marketing associates and development coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a development & marketing associate, becoming a development coordinator takes usually requires 2-4 years. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $51,688 average annual salary of a development coordinator.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a development coordinator are customer service, powerpoint, and excellent interpersonal.
| Development & Marketing Associate | Development Coordinator | |
| Yearly salary | $70,545 | $51,688 |
| Hourly rate | $33.92 | $24.85 |
| Growth rate | 19% | 8% |
| Number of jobs | 122,421 | 83,671 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 73% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
A development coordinator is responsible for planning various programs and events for an organization or company. They primarily focus on securing funding by holding fundraising events, devising programs to increase brand awareness, and even coming up with various campaigns supporting a cause. Most of the development coordinator tasks will revolve around traveling and reaching out to clients, obtaining sponsorships, devising strategies for public relations, securing permits and logistics, seeking organizers and volunteers, and implementing policies of the company.
Development & marketing associates and development coordinators have different pay scales, as shown below.
| Development & Marketing Associate | Development Coordinator | |
| Average salary | $70,545 | $51,688 |
| Salary range | Between $50,000 And $98,000 | Between $36,000 And $73,000 |
| Highest paying City | Seattle, WA | Hercules, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Build-A-Bear Workshop | Ropes & Gray |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a development & marketing associate and a development coordinator in terms of educational background:
| Development & Marketing Associate | Development Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between development & marketing associates' and development coordinators' demographics:
| Development & Marketing Associate | Development Coordinator | |
| Average age | 37 | 44 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 30.2% Female, 69.8% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 10.5% Unknown, 6.3% Hispanic or Latino, 17.6% Asian, 5.9% White, 59.1% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 12% |