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Development & marketing associate vs digital marketing associate

The differences between development & marketing associates and digital marketing associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a development & marketing associate and a digital marketing associate. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $55,145 average annual salary of a digital marketing associate.

The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a digital marketing associate are digital marketing, google analytics, and marketing campaigns.

Development & marketing associate vs digital marketing associate overview

Development & Marketing AssociateDigital Marketing Associate
Yearly salary$70,545$55,145
Hourly rate$33.92$26.51
Growth rate19%19%
Number of jobs122,42184,359
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 81%
Average age3737
Years of experience66

What does a development & marketing associate do?

A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.

What does a digital marketing associate do?

The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.

Development & marketing associate vs digital marketing associate salary

Development & marketing associates and digital marketing associates have different pay scales, as shown below.

Development & Marketing AssociateDigital Marketing Associate
Average salary$70,545$55,145
Salary rangeBetween $50,000 And $98,000Between $39,000 And $76,000
Highest paying CitySeattle, WAWilmington, DE
Highest paying stateWashingtonDelaware
Best paying companyBuild-A-Bear WorkshopJPMorgan Chase & Co.
Best paying industryFinanceRetail

Differences between development & marketing associate and digital marketing associate education

There are a few differences between a development & marketing associate and a digital marketing associate in terms of educational background:

Development & Marketing AssociateDigital Marketing Associate
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 81%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Development & marketing associate vs digital marketing associate demographics

Here are the differences between development & marketing associates' and digital marketing associates' demographics:

Development & Marketing AssociateDigital Marketing Associate
Average age3737
Gender ratioMale, 35.9% Female, 64.1%Male, 50.0% Female, 50.0%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between development & marketing associate and digital marketing associate duties and responsibilities

Development & marketing associate example responsibilities.

  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Advise management on new CRM solutions and marketing automation tools.
  • Assist in creating messaging and posts for social media campaigns on Facebook.
  • Qualify and track opportunities using Symfo sales methodology and CRM system (Salesforce).
  • Construct and format PowerPoint presentations for client meetings.
  • Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.
  • Show more

Digital marketing associate example responsibilities.

  • Manage the flow of conversions to CRM in order to ensure that the sales teams are producing leads.
  • Establish and manage several social media business pages and Facebook campaigns.
  • Assist in managing CRM efforts focuse on digital acquisition and customer retention.
  • Implement SEO and SEM strategies.
  • Proofread and edit blog posts for all websites.
  • Work to create and launch new product landing pages for the website using HTML.
  • Show more

Development & marketing associate vs digital marketing associate skills

Common development & marketing associate skills
  • Digital Marketing, 16%
  • Market Research, 10%
  • CSS, 10%
  • Email Marketing, 8%
  • Business Development, 8%
  • CRM, 6%
Common digital marketing associate skills
  • Digital Marketing, 26%
  • Google Analytics, 4%
  • Marketing Campaigns, 4%
  • Email Marketing, 4%
  • PowerPoint, 3%
  • Project Management, 3%

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