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The differences between development & marketing associates and digital marketing associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a development & marketing associate and a digital marketing associate. Additionally, a development & marketing associate has an average salary of $70,545, which is higher than the $55,145 average annual salary of a digital marketing associate.
The top three skills for a development & marketing associate include digital marketing, market research and CSS. The most important skills for a digital marketing associate are digital marketing, google analytics, and marketing campaigns.
| Development & Marketing Associate | Digital Marketing Associate | |
| Yearly salary | $70,545 | $55,145 |
| Hourly rate | $33.92 | $26.51 |
| Growth rate | 19% | 19% |
| Number of jobs | 122,421 | 84,359 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
Development & marketing associates and digital marketing associates have different pay scales, as shown below.
| Development & Marketing Associate | Digital Marketing Associate | |
| Average salary | $70,545 | $55,145 |
| Salary range | Between $50,000 And $98,000 | Between $39,000 And $76,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Build-A-Bear Workshop | JPMorgan Chase & Co. |
| Best paying industry | Finance | Retail |
There are a few differences between a development & marketing associate and a digital marketing associate in terms of educational background:
| Development & Marketing Associate | Digital Marketing Associate | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between development & marketing associates' and digital marketing associates' demographics:
| Development & Marketing Associate | Digital Marketing Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 50.0% Female, 50.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.5% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |